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Addiction

基本信息
行业: 服装
媒体:影视
时间:2011年7月
投放:巴西
语言:英语
风格: Minimalism
说明cnen
Brief Explanation
To stimulate the practice of running amongst the youth, the agency has created an action for Nike entitled #coisadaboa (#goodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body. With a film in the form of a manifesto, several graphic pieces, special Internet actions and vehicles that speak directly to this public, the campaign contemplates several platforms.

To stimulate the practice of running amongst the youth, F/Nazca Saatchi & Saatchi has created an action for Nike entitled #coisadaboa (#thegoodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
排版:
客户经理:
制作公司:
制片:
摄像师:
剪辑:
音乐:
其他职位:Head of Art: João Linneu
Director: Jones+Tino
Other: João Linneu, F/Nazca Saatchi & Saatchi, São Paulo
Other: Mario Níveo, F/Nazca Saatchi & Saatchi, São Paulo
Other: Casablanca, Casablanca, São Paulo
奖项
戛纳国际创意节 2012
铜奖 影视制作
Editing
克里奥奖 2012
铜奖 影视
Editing
D&AD 2012
黄铅笔 影视广告制作
Cinematography for Film Advertising
D&AD 2012
提名 影视广告制作
Editing for Film Advertising
D&AD 2012
提名 影视广告制作
Sound Design for Film Advertising
FIAP 2012
金奖 影音制作
Clothes / Textiles / Footwear / Jewellery / Personal Accessories
FIAP 2012
金奖 影视
Clothes / Textiles / Footwear / Jewellery / Personal Accessories
FIAP 2012
银奖 影音制作
Edition
FIAP 2012
银奖 影音制作
Photography
FIAP 2012
银奖 影视
Edition
FIAP 2012
银奖 影视
Photography
Cíclope International Advertising Craft Festival 2011
金奖 Sound
Best Sound Design
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