注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

THE CHASE 360°

基本信息
行业: 汽车及相关服务
媒体:网络
投放:瑞典
风格: Minimalism
说明cnen
Creative Execution:
The Chase 360° is a rich interactive experience in which the user takes control of 28 cameras to see more angles and to take part of exclusive behind the scenes footage. The experience play out 5 different simultaneous video streams/views; 360°, Truck, Runners, Bulls and Octocopter.
In the 360° view we immersed dynamic 3D sound design depending on what direction the camera is headed.

VolvoTrucks 360 website:
Total views: 210,000 within the global target group
• Social action rate: 14,9%

How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family.
We created Volvo Trucks Live Tests, a series of videos and interactive experiences testing new features of the trucks. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
设计:
制作公司:
制片:
导演:
其他职位:Creative Team: Tobias Nordstrom, Britta Malmberg
Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH
奖项
戛纳国际创意节 2014
铜奖 网络
Use of Video
戛纳国际创意节 2014
铜奖 网络
Website
最新更新
加载中...
赞助商