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Don’t Miss Out

Don’t Miss Out | Georgetown Craft Beer Festival | Yield Branding
下载原始文件 下载原始文件 JPG | 1000x1545px
文案cnen
It’s all down hill after Sept. 14th
基本信息
行业: 文化、娱乐与运动
媒体:平面
投放:加拿大
风格: Minimalism
说明cnen
The thought of missing out on something can be a powerful motivator. Often, when we can’t have something, we want it even more.

We leverage this insight in combination with the timing of the event – running at end of the summer. This is the time of year when the target starts to lament about the warm days of summer with friends that will soon disappear and give way to colder, darker and shorter days.

Our creative uses this pivotal point in time to highlight this feeling and the last chance for summer fun with friends. Then, we visually dramatize peoples’
reactions after missing out on September 14th, instilling desire to attend.
制作信息
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