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That Peter Crouch Podcast

基本信息
行业: 其他
媒体:互动
风格: Minimalism
说明cnen
BBC Creative help ‘That Peter Crouch Podcast’ come #BackStronger for a new series with hilarious tattoo prank
BBC Creative has helped launch series 3 of ‘That Peter Crouch Podcast’ on BBC Sounds by creating a fake tattoo of the former England striker doing his famous ‘robot’ celebration on his own arm, in a tribute to the podcast.
The host then surprised his wife Abbey Clancy on Facetime with his new “tattoo”, in an excruciatingly awkward but hilarious phone call.
Crouch admitted she was “going to be fuming” before he relayed the news. An understandably furious Abbey Clancy questioned why on earth he would get the tattoo before stating "If that is on your arm, don't come home” before hanging up on him, which was swiftly followed by Crouch and the camera crew erupting in laughter.
That Peter Podcast is one of the most popular podcasts on BBC Sounds, with BBC Sport’s Tom Fordyce and Radio 1’s Chris Stark joining Peter Crouch as they discuss the realities of being a professional footballer.
The video was posted to the BBC Sounds Facebook page as well as the 5 Live, 5 Live Sport, Match of the Day, Radio 1 and BBC master-brand Facebook pages. In just over a week the video has amassed 1.2m+ total views.
You can watch the video again here.
Alongside TV/radio trails, the design will also be shown on the Out-Of-Home (OOH) campaign to promote the new series across the UK.
Claire Jullien, Portfolio Head of Marketing said: “Promoting That Peter Crouch Podcast is always an enjoyable experience and with Series 3, we’ve pushed even harder to encapsulate the personality of ‘Crouchy’ and the podcast itself throughout all our activity, with the prank being the perfect hero piece”.
Creative team Abigail Stephenson and Matt Jones: “During his remarkable career, Peter has notoriously mocked footballers' tattoos, and remarked that he's too spaghetti-limbed to get one himself. We studied dozens of images of Peter, and following thorough analysis of the circumference of his biceps, we discovered that it would in fact be possible to give him a tattoo.
“Unfortunately, due to various reasons, both personal and logistical, we weren't able to permanently ink Peter's arm. Disappointed, but not deterred, we learned that both Peter and his wife Abbey are experienced pranksters; so fooling Abbey into believing Peter had got a tattoo of himself doing the infamous robot dance seemed like the perfect way to mark the return of his hilarious podcast.”
制作信息
广告公司:
执行创意总监:
创意总监:
设计:
制片:
导演:
剪辑:
其他职位:Creatives: Abigail Stephenson & Matt Jones
Production Managers: Caroline Greig & Sam Dobbyn
Project Manager: Phoebe Bibbings
Design Lead: Laurence Honderick
Motion Designers: Lee Wignall & Pedro Ramos
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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