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Mistletoe

Mistletoe | Refuge | McCann
下载原始文件 下载原始文件 JPG | 2502x3530px
文案cnen
Our first Christmas together I had been so excited to have him around I started tiptoeing down the stairs And he had a surprise waiting... he threw me a party He knows how to spoil a simple girl! He called me in front of everyone Then he cut me off a sprig of mistletoe we shared a kiss underneath Outside, the snow silently settled (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:英国
风格: Minimalism
说明cnen
This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
铜奖 健康类
Non-profit / Foundation-led Education & Awareness
D&AD 2019
木铅笔 字体排版
Magazines & Newspapers
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