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The Big Bones Expert

基本信息
行业: 文化、娱乐与运动
媒体:户外
投放:德国
风格: Minimalism
说明cnen
Results and Effectiveness
In the days after the event, the amount of visitors to the museum almost doubled. Blogs and press gave the event further media coverage and visibility beyond city limits, helping creating further awareness and good vibes around the Museum.

Creative Execution
The idea was to bring the museum to the people and we decided to create a stunt event with a real expert for bones. We raised the interest in a relevant and unconventional way: we specially produced a huge T Rex fibula bone replica and hired a trained dog running it through the main pedestrian areas of Frankfurt. We spread hundreds of flyers to the amused people having fun and taking pictures and raised attention and good mood around the initiative across town.

Insights, Strategy and the Idea
The Senckenberg World of Biodiversity in Frankfurt is famous for its scientific work and hosts one of the biggest dinosaur bones collections in Europe. Nevertheless, the number of visitors was declining over the past year, so the museum asked us for a solution.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
客户主管:
制片:
其他职位:Head of Creative Services: Michael Maximilian Maschke
Dog Trainer: Katja Elsässer
Model Maker: Henrik Scheib
奖项
克里奥奖 2013
银奖 Branded Entertainment & Content
Out of Home
戛纳国际创意节 2012
铜奖 媒介应用
Best Use of Ambient Media: Small Scale
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