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Unsung Heros

Unsung Heros | Progressive Insurance | Arnold
下载原始文件 下载原始文件 JPG | 2898x1931px
基本信息
行业: 金融与法律服务
媒体:平面
风格: Minimalism
说明cnen
Cultural/Context information for the jury

Truckers have been the backbone of the USA throughout history, keeping America moving forward. Our target audience of truckers are white males, ages 45-69, with varying experience levels. But despite their varying experiences, they all share the same sense of pride in their work. They are continuously looking to succeed in their work but are held back by the realities of the job. Truckers are proud of the work they do, but they are often overlooked by those outside their industry. Progressive aims to celebrate and showcase truckers as the backbone of this country.
制作信息
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奖项
戛纳国际创意节 2019
银奖 工业制作
Print & Publishing
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