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The Last Ones Left

The Last Ones Left | Endangered Wildlife Trust | 腾迈 | TBWA
下载原始文件 下载原始文件 JPG | 2121x3000px
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:南非
语言:英语
风格: Minimalism
说明cnen
English Translation of Main Headlines:
Our aim was to show the public the animals behind the EWT's statistics, to make them cut through the clutter of thousands of other statistics. We realised that numbers mean nothing and in order to increase fundraising for conservation, we had to increase the power of statistics. We sourced images of every animal behind the EWT’s statistics and used them to make graphic representations. Simply put, we gave people a last chance to see these animals, unless the public act. Each poster was printed on recyclable paper.

EWT is a conservation group providing vital awareness about endangered species. Statistics have become prevalent in the mass of information people face every day, and easy to ignore. The public was no longer responding to the stats EWT was releasing. To increase the funds essential for wildlife conservation, we had to bring back the stopping power of statistics. Behind every number that makes up a statistic, there is a living animal. We had to make people see the animals behind the information. And it was from this insight that we conceptualised our idea: to put faces to the figures.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
摄影:
排版:
制作统筹:
客户主管:
客户经理:
其他职位:Other Credits: Katiso Maarohanye
Production Manager:Craig Walker
DTP: Robert Mckenzie
奖项
克里奥奖 2012
银奖 户外
Poster
克里奥奖 2012
银奖 平面
Public Service
D&AD 2012
提名 户外广告
Poster Advertising Campaigns
D&AD 2012
年鉴奖 美术指导
Art Direction for Press Advertising
D&AD 2012
年鉴奖 户外广告
Poster Advertising/Free Format
D&AD 2012
年鉴奖 印刷广告
Press Advertising
The One Show 2012
金铅笔 公共服务
Public Service / Newspaper or Magazine - Campaign
The One Show 2012
银铅笔 公共服务
Public Service / Outdoor and Posters - Campaign
戛纳国际创意节 2011
银奖 户外
Posters
The Loerie Awards 2011
金奖 平面
Posters
The Loerie Awards 2011
制作金奖 平面
Print & Collateral Crafts - Art direction
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