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Lock In The Germs

基本信息
行业: 医药
媒体:推广与活动
投放:越南
风格: Minimalism
说明cnen
Strategy
The main target audience are people who frequently use public toilets specifically in hospitals, clinics and schools. Bullseye target is Broad C, 12 - 25 years old, Males and Females.The approach is providing a disruptive device that will require them to sanitize their hands after using the toilet.
Synopsis
Situation: 1 in 3 people do not wash their hands after using the toilet. Their hands carry bacteria like salmonelia e.coli and staphylococcus that cause pnuemonia, tuberculosis and other diseases. Bacteria in toilets are estimated at 3 million per square inch.Brief: Create a modified and innovative solution to form a habit of sanitizing their hands after using the toilet.Objectives: To create awareness of the current hygiene problem in Vietnam and educate them on solutions that will improve the health of their family.
Campaign Description
We created "Lock In The Germs" - a simple innovation that makes hand sanitization an integral part of using the toilet.We incorporated Green Cross hand sanitizer dispensers into toilet door locks - so people have to sanitize their hands before they can leave the toilet.
Execution
We installed the Green Cross "Lock In The Germs" device in the restrooms of hospitals, clinics and schools. We started implementation last January 18, 2016 and planning to roll out to neighboring developing countries like Cambodia, Myanmar, Laos.
Relevancy
Green Cross Lock In The Germs is an activation to show the direct usage of Green Cross hand sanitizer, activated in places that instantly raises awareness and education of hand sanitization. The device was installed in hospitals, clinics and schools. This project created awareness and got people to practise hand hygiene.
Outcome
Green Cross Lock In The Germs helps to educate and remind people the value of Hand sanitization after using a toilet. Green Cross hand sanitizer sales grows 20% after the start of the activation. The device activation left such an unescapable direct impact to the target audience, that Green Cross incorporated decided to roll out to neighboring developing countries like Cambodia, Myanmar, Laos.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
其他职位:The Storylab APAC: Kaoru Nakano
Project Manager: Haruna Hasiguchi
Account Planning Director; Melissa Caranto
Creative designer; Nguyen Minh Toan
President: Shuntaro Tanaka
奖项
戛纳国际创意节 2016
入围 推广活动
Use of Ambient Media: Small Scale
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