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Lamisil Once (30 sec.)

基本信息
行业: 医药
媒体:影视
时间:2006年5月
投放:德国
语言:英语
风格: Minimalism
说明cnen
Lamisil Cream was launched in 2000 as an over-the-counter treatment for athlete’s foot. By 2004, the brand was market leader across Europe. However, it was only the number 2 brand in the key markets of Germany and the UK. Moreover, the market for athlete’s foot treatments had stagnated across Europe. Consumers tended to perceive all athlete’s foot products the same, regardless of how effective they claim to be, however, this is actually because people don’t use the products long enough for them to work. The launch of Lamisil Once, the first single application treatment, was a bid to resolve this problem. But although this product really does work with one application, getting people to believe it would not be easy. The resulting integrated campaign was run across nine channels, targeted three distinct audiences (consumers, healthcare professionals, journalists) and resulted in significant sales and share growth across Europe.
制作信息
品牌:
广告公司:
奖项
EACA Euro Effies 2007
铜奖
Brand Activation/360° Integration
最新更新
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