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Sound-Engineer (French subtitles)

文案cnen
New Audi RS4. A unique sound
基本信息
行业: 汽车及相关服务
媒体:影视
时间:2006年1月9日
投放:法国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


Shot in the style of a "making-of" of an American super-production, the film shows a sound engineer recording the sound of a Audi RS4 from all angles. Later, we discover in the studio that the unique sound of the car has been used as sound effects for a magnificent space ship.

Context


By communicating on the new RS 4, Audi announces a niche model of high level performance, representing the sport and technological mastery of the brand.

Philosophy/Solution


The different campaign mediums each address in their own way the same central theme: the unique sound of the atmospheric V8 4.2 FSI motor. A sonorous, original, spectacular sound recognisable by everyone, from the collector, the sports enthusiast, to the novice.
This new communication campaign centred on the product symbolises all the sports heritage of Audi, and is part of a new tonality. A new territory that DDB Agency Paris and Audi France sum up with the formula “Seriously Fun”.
制作信息
品牌:
广告公司:
创意总监:
文案:
客户经理:
制片:
导演:
其他职位:Strategic Planner Sébastien Genty
Advertising Manager Bruno Gisquet, Patrice Franke
奖项
Meribel Ad Festival - Central Europe Cristal Awards 2006
Cristal
France: Commercial
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