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Adolf’s Online Strategy

Adolf’s Online Strategy | Gesicht Zeigen! An association encouraging people to stand against racism in Germany | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 3000x2121px
基本信息
行业: 公益与非盈利组织
媒体:推广与活动
风格: Minimalism
说明cnen
Right-wing populists are abusing the web to attract followers. The small anti-racism NGO “Gesicht Zeigen!”(well known from “Mein Kampf against racism”) fights back through an eye opening campaign with 0 budget.
To show the danger of social media in the wrong hands, we made Adolf Hitler himself explain the right-wing social media state. Through a reworked Nazi propaganda film we let Hitler share his online strategy.
Together with #Hitler flags in Berlin’s political district, we made it into the discussion on- &offline: we activated 76 mill. people – to stand up against racism in the future.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
入围 公益创意
Advertising /Not for Profit
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