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Bus

基本信息
行业: 零售与分销
媒体:影视
投放:西班牙
语言:西班牙语
风格: Minimalism
说明cnen
Caprabo is a large Spanish distribution chain, strongly rooted in Catalunya and its capital Barcelona. The communication strategy for Caprabo is based on the emotional nearness of the brand to its target public, not only in terms of its local character as opposed to large foreign chains, but above all for its values of commitment to the consumer.

Philosophy/Solution


The central concept under which the institutional campaigns, product campaigns and sales promotion campaigns have been developed is "Al teu costat" (At your side).
This spot shows the promotion carried out for the 41th anniversary of the chain. In this promotion, for a specific period, Caprabo has a draw amongst its clients for a "Smart" car every day. The advertisement shows the affectionate farewell between a bus driver and a regular passenger who from on will use his new Smart given away by Caprabo
制作信息
品牌:
广告公司:
奖项
El Sol. El Festival Iberoamericano de la Comunicación Publicitara 2001
铜奖
Food
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