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Einstein

文案cnen
Stories are better Panoramic
基本信息
行业: 视听与电子产品
媒体:影视
投放:阿根廷
语言:西班牙语
风格: Minimalism
说明cnen
Del Campo Saatchi & Saatchi presents its first campaign for Sony Cyber-shot
“Stories are better Panoramic”, is the claim of Sony Cyber-shot’s new campaign showcasing Albert Einstein and Marilyn Monroe.
With the new Sweep Panorama feature, Sony Cyber-shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilyn’s sexy smile.
“First we won Sony PlayStation and now Sony Cyber-Shot. We are very happy to continue to grow with Sony. It is a technology company from which we can learn many things. It is a perfect exchange. We give the best advertising. And they give us the technological know-how to be updated”.

Brief Explanation:
To launch the new Cybershot with sweep Panorama we decided to make a campaign that dramatized the true benefit of a camera that allows you to take panoramic pictures. So we developed a campaign in which we see famous pictures and we discover what was going on around these pictures, very funny stories that no one could see because the camera with which the picture was taken was not panoramic. The campaign ends with the concept: Stories are better panoramic.
制作信息
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制片:
其他职位:Regional Account Coordinator: Ana Bogni, Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Account Assistant: Josefina Tuzinkevicz, Del Campo Nazca Saatchi & Saatchi, Buenos Aires
奖项
D&AD 2012
年鉴奖 影视广告
TV Commercial Campaigns
FIAP 2012
银奖 影音制作
Electronics / Computain / Audio / Video / Accessories
FIAP 2012
银奖 影视
Electronics / Computain / Audio / Video / Accessories
FIAP 2012
铜奖 影音制作
Art Direction
FIAP 2012
铜奖 影视
Art Direction
戛纳国际创意节 2011
银奖 影视
Product & Service
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