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Dog-Shark / Fiffi

基本信息
行业: 美容与健康
媒体:影视
时间:1999年5月
投放:德国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


We see a woman playing ball with a dog at the beach as she suddenly hears the sound "Psst, Psst" from behind. Because she is so distracted, she throws the ball into the ocean. The dog chases the ball. Cut to the ball lying in the ocean as a shark swims by. Cut to a man applying the NIVEA Sun Spray. Packshot. At the end, you hear the dog howling.

Context


The NIVEA Sun Spray was a real innovation within the mass market. Advertising for sun-care brands so far concentrate on the well-known protection benefits. Real innovations were missing.
Objectives:
1. Successful launch of the NIVEA Sun Spray in Europe
2. Strengthen the image of a modern/innovative brand
3. Increase of male users

Philosophy/Solution


The campaign clearly focuses on the specific type of the product - a spray - instead of already well established protection benefits. The high impact audio-visual TV spot successfully portrays the user-friendly aspects of the pump-spray, and at the same time embraces the attention-catching “Psst” sound of the spray with beach-activity sounds.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制作公司:
导演:
其他职位:Agency Producer Johannes Parenholtz
奖项
EACA Euro Effies 2001
金奖
Fast Moving Consumer Goods - Non Food
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