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Pass The Heinz

Pass The Heinz | 亨氏 | Heinz | David
下载原始文件 下载原始文件 JPG | 3403x4800px
基本信息
行业: 食品
媒体:DM
投放:美国
风格: Minimalism
说明cnen
The concept was to bring Don Draper’s idea to life. In Mad Men, the fictional Heinz clients may not have seen his vision, but the real Heinz did. The idea was to faithfully recreate the ads proposed in the show and then seed them out in areas where the fans would find them. And as 2017 was the tenth anniversary of the show’s first episode, it was the perfect time for nostalgia.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
客户主管:
制作公司:
导演:
摄影指导:
其他职位:Entrant Company: DAVID, Miami, USA
Advertising Agency: STERLING COOPER DRAPER PRYCE, New York, USA
Additional Company: KRAFT HEINZ COMPANY, Chicago, USA
Design Director, Carlos Lange, DAVID Miami
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Founders S.C.D.P., Roger Sterling, Bertram Cooper, Don Draper, Lane Pryce, Sterling Cooper Draper Pryce
Founder, Gastón Bigio, DAVID
Founder, Fernando Musa, DAVID
Strategy Director, Paul Ramirez, DAVID Miami
Group Account Director, Michelle Cobas, DAVID Miami
Vice President of Marketing, Michelle St. Jacques, Heinz
Brand Director, Nicole Kulwicki, Heinz
Brand Manager, Melissa Casey, Heinz
Executive Producer, Karin Stuckenschmidt, Domo Produções
Food Stylist, Dagmar Vesely, Domo Produções
奖项
D&AD 2018
石墨铅笔 内容营销与娱乐
Tactical
D&AD 2018
石墨铅笔 户外广告
Poster Advertising Campaigns
The One Show 2018
铜铅笔 直效
Print / Flat & Dimensional
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