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Romanians are Smart

基本信息
行业: 糖果与零食
媒体:网络
投放:罗马尼亚
风格: Minimalism
说明cnen
Google live search can give terrible examples of discrimination and prejudices. That is what happens with Romanians too. The hate and prejudices towards the people of Romania are well known.
Agency McCann Erickson Romania made a campaign about this for ROM, the famous Romanian chocolate ba.
If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
客户企划:
其他职位:Creative Partner: Adrian Botan
AV Producer: Adrian Radu, Alexandru Platon
Managing Director: Calin Buzea, MRM Worldwide
Web Developer: Constantin Bunica
Managing Director: Mihai Trandafir
Planning Director: Victor Croitoru
Media Manager: Alina Carasol
Digital Planner: Luminita Visu
Corporate Public Relations Manager: Carmen Bistrian
Public Relations Executive: Sorina Iordan
奖项
Golden Drum International Advertising Festival 2012
金鼓大奖
Social network & community
Golden Drum International Advertising Festival 2012
金鼓大奖 数字
Social network & community
Golden Drum International Advertising Festival 2012
金鼓大奖 数字系列
Social network & community
Golden Drum International Advertising Festival 2012
金鼓大奖 直效系列
Social network & community
Golden Drum International Advertising Festival 2012
金鼓大奖 整合传播营销
Social network & community
Golden Drum International Advertising Festival 2012
金鼓大奖 公关活动
Social network & community
Golden Drum International Advertising Festival 2012
金鼓
Marketing PR
Golden Drum International Advertising Festival 2012
金鼓 数字
Golden Drum International Advertising Festival 2012
金鼓 数字
Marketing PR
Golden Drum International Advertising Festival 2012
金鼓 数字系列
Digital campaigns
Golden Drum International Advertising Festival 2012
金鼓 数字系列
Marketing PR
Golden Drum International Advertising Festival 2012
金鼓 直效系列
Marketing PR
Golden Drum International Advertising Festival 2012
金鼓 整合传播营销
Marketing PR
Golden Drum International Advertising Festival 2012
金鼓 公关活动
Marketing PR
Golden Drum International Advertising Festival 2012
银鼓 直效系列
Golden Drum International Advertising Festival 2012
银鼓 直效系列
Direct campaigns
Golden Drum International Advertising Festival 2012
银鼓 整合传播营销
Golden Drum International Advertising Festival 2012
银鼓 整合传播营销
Integrated communication campaigns
伦敦国际广告节 2012
铜奖 整合营销
Integrated Campaign
纽约国际广告节 2012
金奖
Online
纽约国际广告节 2012
银奖
Brand Development
纽约国际广告节 2012
铜奖
Confections / Snacks
Eurobest - The European Advertising Festival 2012
大奖
Consumer Products
Eurobest - The European Advertising Festival 2012
大奖 直效
Consumer Products
Eurobest - The European Advertising Festival 2012
大奖 整合营销
Consumer Products
Eurobest - The European Advertising Festival 2012
大奖 媒介
Consumer Products
Eurobest - The European Advertising Festival 2012
大奖 公关
Consumer Products
Eurobest - The European Advertising Festival 2012
金奖
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
金奖 直效
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
金奖 整合营销
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
金奖 媒介
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
金奖 公关
Best Use of Media Relations
Eurobest - The European Advertising Festival 2012
银奖 直效
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
银奖 整合营销
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
银奖 媒介
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
银奖 公关
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
铜奖
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
铜奖
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
铜奖 直效
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
铜奖 整合营销
Eurobest - The European Advertising Festival 2012
铜奖 整合营销
Integrated
Eurobest - The European Advertising Festival 2012
铜奖 整合营销
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
铜奖 媒介
Fast Moving Consumer Goods
Eurobest - The European Advertising Festival 2012
铜奖 公关
Fast Moving Consumer Goods
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal 整合营销
The Cresta Awards 2012
大奖 整合营销
Integrated Campaigns
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