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Moore's Law

基本信息
行业: 其他
媒体:广播
投放:南非
风格: Minimalism
说明cnen
ScriptInEnglish
ANNCR: It’s the near future. Moore’s Law has reached its limit. But Murphy’s Law is still going strong. It’s the year the Great Barrier Reef is declared dead. Now it’s the Mediocre Barrier Reef. P?t?nghuà shì hùliánw?ng shàng zuìdà de y?yán. That means “Mandarin’s the biggest language on the web.” As a publicity stunt, Kanye has created his own hologram. You can see right through it. It’s the year World War 3 begins. Like most sequels, it didn’t live up to the hype. TVs, couches and fridges talk to each other. All they do is complain. Robots have replaced doctors. They’re better at diagnosis, surgery… and handwriting. It’s the year of the teleportation fad: here one minute, gone the next. The US president is a bisexual Mexican. The First Lady is a man. It’s 2028. Times change. Power doesn’t. Duracell batteries. Guaranteed to last for ten years in storage.
BriefExplanation
Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell Duralock battery.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
文案:
客户经理:
制作公司:
其他职位:Entrant Company: GREY AFRICA, Johannesburg, South Africa
Production Manager, Astrid MacKenzie, Grey Advertising
奖项
戛纳国际创意节 2018
入围 广播与音频
Sectors > Consumer Durables
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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