Moore's Law

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基本信息
行业:	其他
媒体:	广播
投放:	南非
风格:	Minimalism

说明cn en
ScriptInEnglish ANNCR: It’s the near future. Moore’s Law has reached its limit. But Murphy’s Law is still going strong. It’s the year the Great Barrier Reef is declared dead. Now it’s the Mediocre Barrier Reef. P?t?nghuà shì hùliánw?ng shàng zuìdà de y?yán. That means “Mandarin’s the biggest language on the web.” As a publicity stunt, Kanye has created his own hologram. You can see right through it. It’s the year World War 3 begins. Like most sequels, it didn’t live up to the hype. TVs, couches and fridges talk to each other. All they do is complain. Robots have replaced doctors. They’re better at diagnosis, surgery… and handwriting. It’s the year of the teleportation fad: here one minute, gone the next. The US president is a bisexual Mexican. The First Lady is a man. It’s 2028. Times change. Power doesn’t. Duracell batteries. Guaranteed to last for ten years in storage. BriefExplanation Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell Duralock battery.

说明cn en

ScriptInEnglish
ANNCR: It’s the near future. Moore’s Law has reached its limit. But Murphy’s Law is still going strong. It’s the year the Great Barrier Reef is declared dead. Now it’s the Mediocre Barrier Reef. P?t?nghuà shì hùliánw?ng shàng zuìdà de y?yán. That means “Mandarin’s the biggest language on the web.” As a publicity stunt, Kanye has created his own hologram. You can see right through it. It’s the year World War 3 begins. Like most sequels, it didn’t live up to the hype. TVs, couches and fridges talk to each other. All they do is complain. Robots have replaced doctors. They’re better at diagnosis, surgery… and handwriting. It’s the year of the teleportation fad: here one minute, gone the next. The US president is a bisexual Mexican. The First Lady is a man. It’s 2028. Times change. Power doesn’t. Duracell batteries. Guaranteed to last for ten years in storage.
BriefExplanation
Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell Duralock battery.

制作信息
品牌:	金霸王
广告公司:	葛瑞 (南非约翰内斯堡)
首席创意官:	Fran Luckin
执行创意总监:	Glenn Jeffery
文案:	Jeff Harvey
客户经理:	Linda Oompie
制作公司:	Fine Tune Studios
其他职位:	Entrant Company: GREY AFRICA, Johannesburg, South Africa Production Manager, Astrid MacKenzie, Grey Advertising

奖项
	戛纳国际创意节 2018 入围广播与音频 Sectors > Consumer Durables

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Moore's Law

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