Moore's Law
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行业: | 其他 |
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媒体: | 广播 |
投放: | 南非 |
说明cnen |
ScriptInEnglish ANNCR: It’s the near future. Moore’s Law has reached its limit. But Murphy’s Law is still going strong. It’s the year the Great Barrier Reef is declared dead. Now it’s the Mediocre Barrier Reef. P?t?nghuà shì hùliánw?ng shàng zuìdà de y?yán. That means “Mandarin’s the biggest language on the web.” As a publicity stunt, Kanye has created his own hologram. You can see right through it. It’s the year World War 3 begins. Like most sequels, it didn’t live up to the hype. TVs, couches and fridges talk to each other. All they do is complain. Robots have replaced doctors. They’re better at diagnosis, surgery… and handwriting. It’s the year of the teleportation fad: here one minute, gone the next. The US president is a bisexual Mexican. The First Lady is a man. It’s 2028. Times change. Power doesn’t. Duracell batteries. Guaranteed to last for ten years in storage. BriefExplanation Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell Duralock battery. |
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其他职位: | Entrant Company: GREY AFRICA, Johannesburg, South Africa Production Manager, Astrid MacKenzie, Grey Advertising |
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![]() | 戛纳国际创意节 2018 入围 广播与音频 Sectors > Consumer Durables |
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