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MOON

基本信息
行业: 金融与法律服务
媒体:网络
投放:西班牙
风格: Minimalism
说明cnen
Creative Execution:
In addition to the interactive story you could see at www.unahistoriaquedalavuelta.com, we developed a set of online pieces to advertise the action and boost its viral expansion: a trailer, banners, emails, pieces for social networks, etc.

THE RESULTS

More than 300,000 visits.
More than €286,000 collected for UNICEF.

THE IMPACT

Appearances in over 100 blogs and online media, 19 pieces in print media and, once again, a record number of mentions on Twitter and Facebook.

MOON is an interactive story that you can turn around at any time using your smartphone.

It starts with the story of a boy who can't go to school. But hidden underneath is a completely different story, the one this boy could live if he were given the opportunity to go to school.

To move from one story to the other, all you need to do is flip over your smartphone. Every time you turn your smartphone over, the story turns around on your computer.

In this way, you could see how you could change the lives of thousands of children with one tiny gesture: the one you made with your smartphone or the one you could make later by making a donation to UNICEF.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
设计:
客户主管:
客户经理:
制作公司:
导演:
其他职位:Producer Director: Carlos Albaladejo
Director Of Projects And Innovation: Javier Sanchez
Programmer: Carlos Guiard
Multimedia Produccer: Lissette Mireles
Multimedia Producer: Aaron Lago
Director: Villaraco
Flame Artist: José Rossi
Nuke Post: Iñigo Remacha, Oscar Perea
Executive Production: Santiago García/Blanes, Ángeles Álvarez
奖项
戛纳国际创意节 2014
银奖 移动应用
Interface & Navigation
最新更新
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