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Countryside

基本信息
行业: 零售与分销
媒体:网络
投放:法国
语言:法语
风格: Minimalism
说明cnen
Description / Synopsis


Summary
Le Mois Magique was a key annual celebration and sales event with promotions and a game of the same name.

Context


The website received a record 500,000 visits in the 15 days of the event, and 60% of those were generated by the video. 2 out of 5 people downloaded the video (43%), and 3.5% of people surfed on the day of the 30 second film. The introduction of humour and intrigue into internet advertising proved to be a successful means of modern communication. And Carrefour’s innovation of advertising through internet films led to receiving a prize in the 2005 Meribel Festival.
制作信息
品牌:
广告公司:
奖项
IMC - Integrated Marketing Communications European Awards 2006
金奖
Retailers and Mail Order
Meribel Ad Festival - Central Europe Cristal Awards 2005
Cristal
Promotion
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