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Nic Molyneux and Benjamin Mann: Invisible Friends

Nic Molyneux and Benjamin Mann: Invisible Friends | Missing Persons Advocacy Network | 葛瑞 | Grey
下载原始文件 下载原始文件 JPG | 3000x1688px
基本信息
行业: 视听与电子产品
媒体:网络
投放:澳大利亚
风格: Minimalism
说明cnen
To generate community engagement in missing persons' cases, we created Facebook profiles for long term missing persons that use Facebook’s inbuilt facial recognition to search for them. For people to be a part of the search, they simply had to become a friend.
If an Invisible Friend is detected in a photo or video on the network, the profile automatically receives a notification and MPAN can investigate.
The campaign reached 2/3 of all Australians, was covered in over 30 countries, and led to MPAN’s most successful year ever with a host of new funding opportunities for 2019.
制作信息
品牌:
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奖项
D&AD 2019
Next Pencil 数字营销
Next Creative
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