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Gravity Light

基本信息
行业: 汽车及相关服务
媒体:推广与活动
投放:英国
风格: Minimalism
说明cnen
Outcome

We covered 3,000 km Reached 31,550 people face-to-face 2,674 Pre-registration sign-ups. According to research (Comic Relief and DOEN Foundation), 99% of kerosene users would not use kerosene if they had a GravityLight. We reached more than 357M people through earned media. And obtained 60 pieces of earned media coverage in major press outlets. We created jobs and skills through the marketing and distribution of GravityLight in Kenya (our pilot market). GravityLight was featured on important global media such as CNN, BBC, Mashable, Popular Science, Forbes, Time, Wired, Fast Company, Bloomberg, Fast Company, The Telegraph, AlJazeera, Reuters and dozens more. Bill Gates tweeted about GravityLight, “a pretty cool innovation which could be a source of cheap light in developing markets, On Facebook we racked up 350,000 video views with zero media spend.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
客户经理:
客户企划:
制作公司:
制片:
剪辑:
其他职位:Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: MEDIACOM , London, UNITED KINGDOM
Media Agency: MEDIACOM , London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: EDELMAN, London, UNITED KINGDOM
Head of JWT Live, Jonathan Terry, J. Walter Thompson London
Event Producer, Lauren Payne, J. Walter Thompson London
Event Production Company, JWT Live, JWT Live
Business Director, Kerrin Roberts, J. Walter Thompson London
Media agency, Mediacom, Mediacom
PR agency, Edelman, Edelman
Event Production Company Local, YDX, YDX
Client Director, Adrian Dickson, Starstruck
Head of Social, Alfie Green, StarstrucK
奖项
The One Show 2018
优秀奖 知识产权
Physical Product
The One Show 2018
优秀奖 适应性环境
Innovation in Responsive Environments
戛纳国际创意节 2017
铜奖 健康类
Health & Wellness Tech
戛纳国际创意节 2017
入围 推广活动
Use of Technology
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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