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Teddy Gun

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:美国
风格: Minimalism
说明cnen
BriefExplanation

The film opens on the back of what looks like a darkly lit silhouetted teddy bear. The teddy bear slowly spins. As it spins to face the audience, an ominous voice speaks about the various regulations teddy bears need to follow. Finally, the light catches the barrel of the Teddy Gun, revealing for the first time that it’s a gun. And as the audience comes to this realization, the voice-over says: “Unless that teddy bear is a gun.” Teddy Gun falls back into darkness, and the video ends by leading people to teddygun.com, asking them to put pressure on Congress.
EntrySummary

Teddy bear manufacturers are required to follow incredibly strict safety regulations—unless, of course, the teddy bear is a gun. Introducing Teddy Gun. Created to shine a light on the nonsensical lack of government oversight on the gun industry, Teddy Gun became a tragic, ironic, powerful symbol of the disproportionate lack of regulation that contributes to the senseless deaths of over 30,000 people per year. We used Teddy Gun to ignite a groundswell of outrage and political pressure for common sense gun laws.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
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客户主管:
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其他职位:Entrant Company: FCB CHICAGO, USA
PR Agency: CURRENT MARKETING, Chicago, USA
Additional Company: HERO SOLUTIONS, Chicago, USA
Director Visual Effects Supervisor, Roman Mendez, Lord + Thomas
Executive Prodcuer, Content Integration, Lindsay Tyler, FCB Chicago
SVP, Executive Creative Producer, John Bleeden, FCB Chicago
VP, Executive Producer, Jared Stachowitz, Lord + Thomas
Lead Developer, John Skibicki, FCB Chicago
Associate Business Analyst, Derek Tucker, FCB Chicago
President, Virginia Devlin, Current Marketing
SVP, Creative Director, Ben Flaherty, Lord + Thomas
Assistant Account Executive, Mackenzie Woods, Current Marketing
Executive Producer, Katie Roach, Lord + Thomas
Senior Manager Digital Development, Michael Chesta, FCB Chicago
Senior Developer, Morgan Bates, FCB Chicago
Tech Lead, Erik Christianson, FCB Chicago
3D Artist, Eduardo Borges, Lauré Studio
Social Manager, Mike Norgard, FCB Chicago
Senior Project Manager, Mamo Arima, FCB Chicago
Executive Director, Colleen Daley, Illinois Council Against Handgun Violence
奖项
The One Show 2018
优秀奖 影视
Online Films & Video / Long Form - Single
戛纳国际创意节 2017
入围 影视
Charities & Non-profit
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