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Safe Cap

基本信息
行业: 汽车及相关服务
媒体:影视
投放:巴西
风格: Minimalism
说明cnen
Synopsis
The profession with more deaths in Brazil is the truck driver. And big part of these deaths happen because they fall asleep while driving, causing many accidents. Which puts in risk not only their lives, but also the lives of anyone on the roads.
Strategy
We looked to an accessory that the truckers already use in his trips to don’t let them sleep at the wheel: a cap. Our strategy was to create something wearable capable to alert them when they are too tired to continue driving. And in this way avoid acidentes on the roads. And to get the audience's attention, we launched it at Fenatran 2017, the largest truck trade show in Latin America.
Relevancy
A cap that alerts the truckers when they are too tired to drive highlights the values of the brand through a totally directed, immersive and innovative experience. Once cap is a widely used accessory for truckers, Ford Trucks has turned it into a safety feature behind the wheel. What became clear for truckers is that the brand is not only concerned about selling its products, but also concerned about ensuring the safety of its target and of all those who hit the road.
Outcome
The launch of SafeCap took place during the opening of FENATRAN 2017, the largest international truck fair in Latin America. And since then, became news in more than 40 countries, had over 437.000.000 impressions, a reach of 117.000.000 people and over $21.000.000 in earned media.
Execution
The first step in the creation of the accessory was to carry out a study to identify the movements of the truck driver related to his normal work routine and those that indicate sleep. This database was then transferred to a software installed in the cap, which works connected to an accelerometer and a gyroscope to identify each type of situation. Whenever the cap identifies a sleepy behaviour, it alerts the driver with sound, light and vibration.
CampaignDescription
We developed a cap with a software inside that uses an accelerometer and a gyroscope to identify the movements of the truck driver’s head and alert them in case of sleepy behaviour.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
银奖 品牌体验与激活
Sectors > Automotive
戛纳国际创意节 2018
入围 品牌体验与激活
Tech-led Brand Experience
戛纳国际创意节 2018
入围 创意数据
Data-driven Consumer Product
戛纳国际创意节 2018
入围 创意数据
Data-technology
克里奥奖 2018
铜奖 直效
Out of Home
克里奥奖 2018
入围 数字/移动及社交媒体技术
User Experience
克里奥奖 2018
入围 创新
Product Innovation
克里奥奖 2018
入围 产品设计
Vehicles & Accessories
D&AD 2018
木铅笔 数字营销
Innovative Use of Beta Technology
The One Show 2018
银铅笔 知识产权
Physical Product
The One Show 2018
优秀奖 直效
Guerrilla Marketing
The One Show 2018
优秀奖 互动
Innovation in Interactive / Experiential
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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