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Skin Memories

文案cnen
Turning Facebook Memories into a life-saving tool
基本信息
行业: 医药
媒体:推广与活动
时间:2017年4月
投放:比利时
风格: Minimalism
说明cnen
Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the Skin Memories posts themselves will contribute to a strong awareness effect and behaviour change.
制作信息
品牌:
广告公司:
创意总监:
制作公司:
其他职位:Сreatives: Klaartje Galle, Gertjan De Smet, Frederic Clarysse, Morgane Choppinet, Toon Vanpoucke
Production Company creatives: Gertjan De Smet, Frederik Clarysse
链接:http://bbdo.be
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