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Beard Bibs

Beard Bibs | 哈根达斯 | Häagen-Dazs | VMLY&R
下载原始文件 下载原始文件 JPG | 4962x7013px
基本信息
行业: 糖果与零食
媒体:平面
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.
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