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Hot & Spicy (Season 2)

Hot & Spicy (Season 2) | 肯德基 | KFC | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 3530x2502px
基本信息
行业: 食品
媒体:设计与品牌
风格: Minimalism
说明cnen
Cultural/Context information for the jury

KFC’s fried chicken and TV watching are a match made in heaven. So each of our executions were inspired by TV shows that featured explosive action. Consumers could then binge on freshly delivered Hot & Spicy while they binged on the latest release of their favourite series.

Tell the jury about the art direction.

The key to our campaign was the visual duality between the pieces of fried chicken and real-life explosions. To achieve a realistic effect we needed to duplicate the lighting created by the explosions in our base images – each visual matching the corresponding light source. After shooting multiple pieces of chicken we then arranged them together to create our explosive fireballs.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
银奖 工业制作
Outdoor
最新更新
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