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Open Your Eyes - Fadhumo

Open Your Eyes - Fadhumo | Terre Des Femmes | 葛瑞 | Grey
下载原始文件 下载原始文件 JPG | 3755x4000px
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:德国
风格: Minimalism
说明cnen
EntrySummary

FGM – Female genital mutilation is still happening. Studies talk about 200 million affected girls and women everywhere in the world – and the number is increasing. Even in developed countries like Germany 50’000 women and girls are threatened by FGM. Unfortunately, there is very little public awareness of the issue. TERRES DES FEMMES is a non-profit women's rights organization.They strive for international networking with other women's rights organizations, supports women in consulting, and supports projects, organizations and initiatives by women for women from abroad. They fight against female genital mutilation, Circumcision of infants, violence in the name of honor, trafficking in women, forced prostitution and domestic violence.
BriefExplanation


BriefWithProjectedOutcomes

There are no restrictions or regulations against educational ads about female genital mutilation. Nevertheless, it was difficult to find partners, who dared to place our campaign, because of its look. Even though we were just showing eyes many were worried, that the ads may violate youth protection laws.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
美术指导:
摄影:
制作公司:
导演:
摄影指导:
剪辑:
音效设计:
其他职位:Entrant Company: GREY GERMANY, Düsseldorf, Germany
Media Agency: GREY MEDIA GERMANY, Düsseldorf, GERMANY
Additional Company: KINETIC WORLDWIDE, Düsseldorf, GERMANY
Additional Company: MUSIC MAKING PEOPLE, Duesseldorf, GERMANY
Creative Supervisor Copy, Thomas Kuhn, Grey Duesseldorf
Creative Supervisor Art, Markus Werner, Grey Duesseldorf
New Business, Sonja Ruschke, Grey Duesseldorf
Chief Marketing Officer, Michael Rewald, Grey Duesseldorf
Senior Art Director Digital, Alper Yazar, Grey Duesseldorf
Concepter Digital, Christoph Korfhage, Grey Duesseldorf
Director of Production, Peter Engel, Grey Duesseldorf
奖项
戛纳国际创意节 2017
金奖 健康类
Fundraising & Advocacy
戛纳国际创意节 2017
铜奖 健康类
Pro-Bono led Education & Awareness
戛纳国际创意节 2017
入围 公益大奖
戛纳国际创意节 2017
入围 健康类
Fundraising & Advocacy
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