注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Clorox Dropper Frog

基本信息
行业: 家居与日用品
媒体:DM
投放:波多黎各
风格: Minimalism
说明cnen
Synopsis
On September 20th of 2017, Hurricane Maria turned Puerto Rico into the worst humanitarian crisis in the history of the United States. It left a million people without running water, forcing them to wash in contaminated sources and drink from polluted, even hazardous-waste sites. With the population at risk of disease outbreaks, no access to bottled water or energy for boiling, the use of bleach became a viable solution to make drinking water safe, as recommended by The World Health Organization.
Strategy
At Clorox we decided with these droppers give Puerto Ricans a simple way to measure just the right amount of product/bleach needed to purify untreated water.
Relevancy
Clorox decided to come to life in the affected communities by providing a simple solution to measure amount of bleach needed to safely purify water (2 drops per liter/8 drops per gallon as recommended WHO). We designed Droppers inspired by the national icon, the Coqui Frog. This tiny creature endemic of the island provided powerful significance as a symbol of survival. We gave droppers at distribution drives in those communities most affected, often times distant locations without electric power, internet or cellular signal. It allowed us to educate on the power of our brand to curb disease and save lives.
Outcome
10.000 Clorox dropper frog delivered 8 benefited cities Almost 50.000 reached people A person needs almost 3 liters of water per day and an average Puerto Rican family consists of at least 4 sometimes 5. That gives us 4 million liters of clean water monthly, as a result of multiply for the amount of the dropper delivered with the total of reached people. Water that now is ready for bathing, washing, cooking and drinking.
Execution
We produced 10.000 Clorox dropper frog. We identified 8 of the most affected communities across the island (Humacao, Toa Baja, Toa Baja, Guavate Morovis, Orocovis, Cayey and Yabucoa.) and delivered them a Clorox bundle: Clorox Bleach product bottle and our special dropper.
CampaignDescription
We created a special droppers. The Clorox Dropper frogs, inspired by Puerto Rico’s national icon: The tiny and beloved Coquí frog, a big part of the Island’s culture, that now became a giant symbol for the national spirit of reconstruction.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2018
铜奖 品牌体验与激活
Single Country Campaign
戛纳国际创意节 2018
入围 品牌体验与激活
Sectors > Corporate Social Responsibility (CSR) / Corporate Image
戛纳国际创意节 2018
入围 直效
Sectors > Corporate Social Responsibility (CSR) / Corporate Image
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

最新更新
加载中...
赞助商