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Project Body Hair

Project Body Hair | Billie | Billie
下载原始文件 下载原始文件 JPG | 3000x1923px
基本信息
行业: 服装
媒体:网络
风格: Minimalism
说明cnen
Project Body Hair is a celebration of female body hair, wherever it is or isn’t.
For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all.

By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.
制作信息
品牌:
广告公司:
奖项
D&AD 2019
木铅笔 公益创意
Advertising /Brand
最新更新
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