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A Crash Course to Shine

基本信息
行业: 公益与非盈利组织
媒体:互动
投放:德国
风格: Minimalism
说明cnen
Brief Explanation
An alarming statistic reported that more than 500,000 car accidents in the UK have been caused by women applying make-up. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue. We harnessed Youtube “hauling” channels. We partnered with Nikkie who has over 25m views. She applies make-up until she is suddenly flung towards the camera – similar to a car accident. These videos let us address our audience directly, with unwavering accuracy. We uploaded the video to Nikkie’s channel and has since spread to other major social networks.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制片:
摄像师:
剪辑:
音效设计:
其他职位:Project Manager: Hakan ??rak
Artist: Nikki de Jager
奖项
AME Awards 2013
大奖 媒介应用
Interactive
AME Awards 2013
铂金奖 社会福利
Social Media
AME Awards 2013
金奖 Use of Discipline
Promotion of Health & Human Services
AME Awards 2013
金奖 媒介应用
Online
克里奥奖 2013
银奖 创新媒体
纽约国际广告节 2013
银奖 数字
Corporate Image, Information & Recruitment
纽约国际广告节 2013
铜奖 Branded Entertainment
Digital Media
The One Show 2013
铜铅笔 Non-Broadcast
Online
The One Show 2013
优秀奖 品牌包装
Online
伦敦国际广告节 2012
银奖 创新
Non-Traditional: Automotive
伦敦国际广告节 2012
铜奖 创新
Non-Traditional: Guerrilla Marketing
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Social Networks
EPICA (Europe's Premier Creative Awards) 2012
铜奖 媒体应用与Branded Content
Media Innovation - Alternative Media
Eurobest - The European Advertising Festival 2012
金奖 Branded Content & Entertainment
Viral Video
Eurobest - The European Advertising Festival 2012
金奖 直效
Viral Video
Eurobest - The European Advertising Festival 2012
金奖 影视
Viral Video
Eurobest - The European Advertising Festival 2012
金奖 互动
Viral Video
Eurobest - The European Advertising Festival 2012
金奖 推广与活动
Viral Video
Eurobest - The European Advertising Festival 2012
银奖 Branded Content & Entertainment
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
银奖 Branded Content & Entertainment
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
银奖 直效
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
银奖 直效
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
银奖 影视
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
银奖 影视
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
银奖 互动
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
银奖 互动
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
银奖 推广与活动
Best Use of Digital Platforms
Eurobest - The European Advertising Festival 2012
银奖 推广与活动
Best Use of Brand Sponsorship Integration
Eurobest - The European Advertising Festival 2012
铜奖 Branded Content & Entertainment
Video
Eurobest - The European Advertising Festival 2012
铜奖 Branded Content & Entertainment
Internet Film
Eurobest - The European Advertising Festival 2012
铜奖 Branded Content & Entertainment
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
铜奖 直效
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
铜奖 直效
Video
Eurobest - The European Advertising Festival 2012
铜奖 直效
Internet Film
Eurobest - The European Advertising Festival 2012
铜奖 影视
Internet Film
Eurobest - The European Advertising Festival 2012
铜奖 影视
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
铜奖 影视
Video
Eurobest - The European Advertising Festival 2012
铜奖 互动
Video
Eurobest - The European Advertising Festival 2012
铜奖 互动
Internet Film
Eurobest - The European Advertising Festival 2012
铜奖 互动
Best Use of Digital Media
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Video
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Internet Film
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Best Use of Digital Media
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