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PURINA – Street Vet

基本信息
行业: 美容与健康
媒体:推广与活动
风格: Minimalism
说明cnen
McCann Paris took advantage of the natural behaviour of dogs peeing on the streets, and used the placement of the outdoor medium to deliver a better experience for everyone. While digital billboards are becoming more advanced, reacting to weather, touch, time, and motion, they’ve never reacted to dogs’ urine, which they often come in contact with. Street-Vet elevated this medium by integrating the technology to analyse the dogs’ urine and transform a billboard into a street laboratory, serving as an important reminder for dog owners to visit the vet.
制作信息
品牌:
广告公司:
奖项
D&AD 2020
木铅笔 媒介应用
Use of Press & Outdoor
最新更新
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