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Morse Code for GBoard

基本信息
行业: 网站及服务
媒体:设计与品牌
风格: Minimalism
说明cnen
Describe the creative idea

“Hello Morse” brings a 200-year-old binary alphabet to smartphone keyboards everywhere, providing greater access to the digital world for non-verbal people.
The product is a simple, two-button keyboard that allows users to input dots and dashes to type the alphabet and select helpful text predictions and suggestions. As a result, we’re making typing faster and smarter for people who can truly benefit from the shortcuts this technology enables.
We also wanted to make sure users could customize the keyboard to their unique needs. We decided we would work in tandem with Android Accessibility features like Switch Access and Point Scan. This would provide access to Gboard's AI driven predictions and suggestions, while also acting as an entry point to AI-powered products, like the Google Assistant. The result is an easy and immediate way to try Morse code as a means of assistive communication.

Describe the execution

In order to amplify the power of Morse Code, we collaborated with Tania to get immediate feedback and direction as to how to make the keyboard more useful to more people.
Tania emphasized the two main barriers to entry: 1) access to a Morse keyboard and 2) knowing Morse code. Making the keyboard accessible on any Android and iPhone, we could solve the first problem.
In order to address the second problem, we created a set of pictographs for the letters, and then built those into a typing trainer game. With the keyboard and a way to learn - we have the beginnings of an ecosystem, a platform that others could build off of.
Since launching, we’ve been excited to see our partner, Adaptive Design, run a game jam out of which five new games based on Morse code were created for children with disabilities.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
金奖 可持续发展目标
Reduced Inequalities
戛纳国际创意节 2019
银奖 数字制作
Native & Built-in Feature Integration
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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