Christie's - The Last da Vinci

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基本信息
行业:	公益与非盈利组织
媒体:	影视
投放:	美国
风格:	Minimalism

说明cn en
In 2017, Christie’s announced that the last privately owned Leonardo da Vinci painting was to be auctioned. It needed to make the sale of the Salvator Mundi a sensation, and the first step was a name that implied urgency: the Last da Vinci. Then, rather than market the sale privately, the auction house spoke publicly about what the work meant to the public. Hidden cameras below the work captured real-life reactions, which were shared on social media. A record $450.3 million sale ensued.

说明cn en

In 2017, Christie’s announced that the last privately owned Leonardo da Vinci painting was to be auctioned. It needed to make the sale of the Salvator Mundi a sensation, and the first step was a name that implied urgency: the Last da Vinci. Then, rather than market the sale privately, the auction house spoke publicly about what the work meant to the public. Hidden cameras below the work captured real-life reactions, which were shared on social media. A record $450.3 million sale ensued.

制作信息
品牌:	Christie's
广告公司:	Droga5 (美国纽约)
制作公司:	Chelsea Pictures Second Child

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Christie's - The Last da Vinci

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Christie's - The Last da Vinci

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