Christie's - The Last da Vinci
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基本信息 | |
行业: | 公益与非盈利组织 |
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媒体: | 影视 |
投放: | 美国 |
说明cnen |
In 2017, Christie’s announced that the last privately owned Leonardo da Vinci painting was to be auctioned. It needed to make the sale of the Salvator Mundi a sensation, and the first step was a name that implied urgency: the Last da Vinci. Then, rather than market the sale privately, the auction house spoke publicly about what the work meant to the public. Hidden cameras below the work captured real-life reactions, which were shared on social media. A record $450.3 million sale ensued. |
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![]() | 戛纳国际创意节 2018 入围 直效 Sectors > Leisure |
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![]() | D&AD 2018 木铅笔 公关活动 Integrated Campaign |
![]() | The One Show 2018 银铅笔 直效 Digital / Social Media & Viral Marketing - Single |
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