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The Blessed Emoji

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:哥伦比亚
风格: Minimalism
说明cnen
Synopsis
After 32 years of the last visit of a Pope to Colombia, Pope Francis was about to come and visit the country. The Presidency asked us to do something during the visit that people could get involved to.
Strategy
Today, it’s very well known that the communication used by the young people is based on hashtags and emojis. We had a thought around that and saw it as an opportunity to do something with the Pope. Our intention was to create a message from him, inviting the young people around the country to join together, reunite and live in peace.
Relevancy
In just one event, we did something with the biggest influencer in the world of Catholic Religion: Pope Francis, and the most important president in the history of Colombia: The Nobel Prize President Juan Manuel Santos. Through a simple PR stunt, we brought Catholic Religion to the popular Colombian Culture.
Outcome
The campaign had more than 4.5MM impressions across different digital channels (Facebook, Instagram, Twitter, Snapchat and Nonconventional television). The Blessed Emoji came to real life (outside digital) in 7 different cities through flags, banners, cartels and messages. All of the movement generated more than 200K USD in earned media. About 600MM Colombian Pesos.
Execution
On September the 7th, during one of the most important events in Colombian history, from the hands of Nobel Prize President and Juan Manuel Santos and his youngest son, the Pope did something unprecedented: He Blessed an emoji.
CampaignDescription
On September the 7th, during one of the most important events in Colombian history, from the hands of Nobel Prize President and Juan Manuel Santos and his youngest son, the Pope did something unprecedented: He Blessed an emoji.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 公关活动
Use of Celebrity, Influencers & Key Opinion Leaders
克里奥奖 2018
铜奖 公关
Special Event
The One Show 2018
优秀奖 社交媒体
Branded Social Post / Real-Time Response
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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