注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Soccer Song for Change

基本信息
行业: 酒精饮料
媒体:广播
投放:南非
语言:英语
风格: Minimalism
说明cnen
Script (English)
Soccer Song For Change English translation:

Let’s go, my babe.

Let’s go to bed or let’s go sleep in bed.

Let’s go, my babe.

Let’s go to bed or let’s go sleep in bed.

Let’s go, my babe.

When he talks I must listen.

Let’s go, my babe.

If I don’t I’ll be taught another lesson.

Let’s go, my babe.

His team lost and he’s been drinking.

Let’s go, my babe.

What excuse will he give if this ends in a fight?

It won’t happen again, my love.

But that’s what he said the last time.

Never again, my love.

How many of us will hear this excuse tonight?

There’s no excuse, my babe.

Real men don’t act this way.

(Zulu lyrics:

Iyo haa masambe nunu.

Iyo haa siyolal’embedeni.

Iyo haa masambe nunu.

Iyo haa siyolal’embedeni.

Iyo haa mas'hambe nunu.

Um'ekhuluma nami ang'bolalela.

Iyo haa mas'hambe nunu.

Kungenjalo ngiyophinde ng'fund'is'fundo.

Iyo haa mas'hambe nunu.

Qembu lakhe l'dliwe kanti futhi ebephuza.

Iyo haa mas'hambe nunu.

Sizathu siphi azosisho ma sekuvuka impi.

S'thandwa Sam' ang'soze ng'phinde.

Kodwa yiloko akushilo ngaphambili.

S'thandwa Sam' ang'soze ng'phinde.

Bangakhi kithi abazozwa lesizathu kulobusuku.

Iyoh Asikh’isizathu nunu.

Indoda yangempela ayikuyenzi lokho.)

Entry Summary
Gender-based violence is currently a hot topic in the media and has been a growing social issue in South Africa. Despite constitutional protections, gender-based violence remains persistent and widespread in South Africa.

The song we used (and then changed) is the most popular football song in South Africa. It’s essentially the national soccer anthem and is sung at every soccer game before kick-off, and then throughout the game. The song was originally a struggle song, which was reappropriated by this football nation to support and encourage their sporting heroes. Even those who don’t understand the Zulu words sing along. At least until we changed the lyrics to speak to the issue of gender based violence.

Brief Explanation
South Africa’s already horrifying abuse rates spike after football games, and the number 1 excuse is alcohol. As SA’s biggest beer brand, Carling Black Label targeted the biggest soccer event of the year and leveraged our sponsorship of the country’s two largest football teams to share a message that couldn’t go unheard – armed with only a song. We had a choir of mothers and daughters enter the field just before kick-off and hijack SA’s national football anthem. Half way through, they changed the lyrics to highlight the issue of women abuse.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
木铅笔 广播与音频
Innovative Use of Radio & Audio
戛纳国际创意节 2018
大奖 广播与音频
Corporate Social Responsibility (CSR) / Corporate Image
戛纳国际创意节 2018
铜奖 广播与音频
Use of Music
最新更新
加载中...
赞助商