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The Gourmet Experiment

基本信息
行业: 餐饮业
媒体:推广与活动
时间:2012年
投放:德国
风格: Minimalism
说明cnen
Problem
Some people don't believe in the quality of McDonald's products.
The Problem: It’s not enough just to promise quality. A traditional campaign is not enough. You have to prove it.
But how can you prove it if the people you want to convince are not interested? You have to surprise them.
Philosophy
We invented "The Gourmet Experience of the Year". We engaged a renowned young chef and staged a gourmet restaurant in Munich: with a professional kitchen, complete team, welcoming ambiance, a modern corporate identity and its own Facebook Page.
Entrance for invited guests was via QR-code match only.
The Meal:
Chef Bernd Arold prepared a delicious 4-course-gourmet-meal, all of it made from McDonald's products, freshly bought around the corner.
Result
Delighted guests and the media discovered a universal truth: Good food needs good quality. McDonald's quality.
制作信息
品牌:
广告公司:
创意总监:
美术指导:
制作公司:
制片:
奖项
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Branded Entertainment
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