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Tomatoes

Tomatoes | Aldi | 麦肯 | McCann Erickson
下载原始文件 下载原始文件 JPG | 3000x2121px
基本信息
行业: 零售与分销
媒体:平面
投放:西班牙
风格: Minimalism
说明cnen
Translation
We published an ad for our fresh products wrapped up in a newspaper page (Like they do in traditional markets). The page is the same one that appears in the newspaper on the left with some breaking news. See attached video.
EntrySummary
Fresh products are the reason that people choose supermarkets, they are the driver of a balanced diet in Spanish households: 52.1% of the food we buy are perishable goods (we buy perishables 251 times compared to 144 times for tinned or bottled products). In addition to raising awareness of quality supermarket products, they are key to generating frequency. In Spain Aldi is a relatively unknown supermarket and nobody knows about its fresh products, but it really has one of the best ranges, quality products, it’s local and has low prices. Brief Raise awareness of the quality of Aldi products especially the perishables. One of the main features is the fresness of the products which Aldi replace daily. Objectives • Give visibility to the range of products • Generate consideration • Show that Aldi’s fresh products are good value for money
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
入围 平面与户外
Press Advertising Campaigns
戛纳国际创意节 2018
金奖 媒介应用
Channels > Use of Print / Outdoor
戛纳国际创意节 2018
银奖 印刷与出版
Sectors > Retail
戛纳国际创意节 2018
银奖 印刷与出版
Innovative Use of Print
戛纳国际创意节 2018
入围 直效
Sectors > Retail
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