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THE SOLAR ANNUAL REPORT 2011

基本信息
行业: 工业与农业
媒体:设计与品牌
投放:德国
风格: Minimalism
说明cnen
Describe the brief from the client
The association Austria Solar stands for all the important solar energy providers from Austria and was seeking to reach out to opinion-leaders in the political and economical field. So we were asked to develop a remarkable medium, which portrayed Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry. The annual report was – apart from association members – primarily addressed to opinion-leaders in economical and political fields.

Creative Execution
Since solar energy is the main business of our client Austria Solar, we thought about how we could put this energy to paper. By creating an annual report that is only readable under UV exposure, we impressively demonstrated the sun’s and Austria Solar’s power to the target audience.

Describe the creative solution to the brief/objective.
We had to demonstrate both the sun’s and the association’s innovative power. We impressively did this by developing the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. The report was met with great response not only in Austria but worldwide.

Describe the results in as much detail as possible.
The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, e.g. Ernst & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier has ever since been overwhelmed with orders.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
设计:
平面制作:
其他职位:Other: Mathias Noesel
Account Handler: Diana Günder
Brand Manager: Roger Hackstock
奖项
AME Awards 2013
铜奖 产品与服务
Utilities
戛纳国际创意节 2012
金奖 直效
Corporate Image & Information
戛纳国际创意节 2012
银奖 直效
Flat Mailing
戛纳国际创意节 2012
铜奖 推广
Corporate Image & Information
克里奥奖 2012
银奖 创新媒体
Golden Award of Montreux 2012
金奖 创意媒体应用
Best Use of Print Media
伦敦国际广告节 2012
金奖 其他
Direct Marketing - Business-to-Business
伦敦国际广告节 2012
金奖 其他
Design: Annual Reports
伦敦国际广告节 2012
金奖 平面
Design: Annual Reports
伦敦国际广告节 2012
金奖 平面
Direct Marketing - Business-to-Business
PIAF - Prague International Advertising Festival 2012
金奖 技术创意应用
Creative use of technologies
ADC*E 2012
金奖 平面广告
New use of media
ADC*E 2012
金奖 平面广告
Mailings
ADC*E 2012
金奖 推广/新媒体/活动
New use of media
ADC*E 2012
金奖 推广/新媒体/活动
Mailings
EPICA (Europe's Premier Creative Awards) 2012
银奖 设计
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
银奖 设计
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
银奖 设计
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
银奖 媒体应用与Branded Content
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
银奖 其他
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
银奖 其他
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
银奖 其他
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
银奖 平面
Business to Business Direct
EPICA (Europe's Premier Creative Awards) 2012
银奖 平面
Publication Design
EPICA (Europe's Premier Creative Awards) 2012
银奖 平面
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
铜奖 设计
Corporate Image
EPICA (Europe's Premier Creative Awards) 2012
铜奖 媒体应用与Branded Content
Corporate Image
EPICA (Europe's Premier Creative Awards) 2012
铜奖 其他
Corporate Image
EPICA (Europe's Premier Creative Awards) 2012
铜奖 平面
Corporate Image
Eurobest - The European Advertising Festival 2012
金奖 设计
Best Use of Print
Eurobest - The European Advertising Festival 2012
金奖 设计
Flat Mailing
Eurobest - The European Advertising Festival 2012
金奖 设计
Publications
Eurobest - The European Advertising Festival 2012
金奖 直效
Best Use of Print
Eurobest - The European Advertising Festival 2012
金奖 直效
Flat Mailing
Eurobest - The European Advertising Festival 2012
金奖 直效
Publications
Eurobest - The European Advertising Festival 2012
金奖 媒介
Best Use of Print
Eurobest - The European Advertising Festival 2012
金奖 媒介
Flat Mailing
Eurobest - The European Advertising Festival 2012
金奖 媒介
Publications
Eurobest - The European Advertising Festival 2012
金奖 推广与活动
Best Use of Print
Eurobest - The European Advertising Festival 2012
金奖 推广与活动
Flat Mailing
Eurobest - The European Advertising Festival 2012
金奖 推广与活动
Publications
Eurobest - The European Advertising Festival 2012
铜奖 设计
Corporate Image & Information
Eurobest - The European Advertising Festival 2012
铜奖 直效
Corporate Image & Information
Eurobest - The European Advertising Festival 2012
铜奖 媒介
Corporate Image & Information
Eurobest - The European Advertising Festival 2012
铜奖 推广与活动
Corporate Image & Information
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal 消费者营销
Best Use of Direct Marketing
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal 设计
Best Use of Direct Marketing
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal 平面制作
Best Use of Direct Marketing
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald 消费者营销
Design Craft/Graphic Design
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald 消费者营销
Art Direction
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald 设计
Design Craft/Graphic Design
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald 设计
Art Direction
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald 平面制作
Design Craft/Graphic Design
Meribel Ad Festival - Central Europe Cristal Awards 2012
Emerald 平面制作
Art Direction
The Cresta Awards 2012
大奖 设计
Publication Design
The Cresta Awards 2012
大奖 直效
Annual Reports
The Cresta Awards 2012
优胜奖 制作
Craft DM - Art Direction

顶尖热评

武侠小说里, “无字天书”我们见过不少。让文字显现的方法,有的是沾水,有的则要火烤。

得益于印刷技术的进步,如今这本书不仅可以大量付梓,更成就了一个绝佳的创意。

奥地利太阳能组织意图做一本年报,希望引起政治、经济领域的意见领袖们的重视。因此,这本年报不仅要传递太阳能产业的重要性,组织本身在不断创新也是需要强调的事实。

每一种需求,都会有一种完美的方案。成与败只取决于你有没有找到它。Serviceplan广告公司是幸运的——他们特制了只有在阳光照射下才能阅读的年报。这一门槛,不是恰恰证明了没有阳光我们无法做成一些事?看着文字、图表像显影般渐渐清晰,翻动书页的动作也成了一种奇妙的体验。

这一创意不止在奥地利,甚至在全世界都产生了深远的影响。它是无法复制的,因为让媒介、品牌、技术三者如此相得益彰,实在是件难事。

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