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Sip Safe

Sip Safe | Monash University | 扬罗必凯 | Y&R
下载原始文件 下载原始文件 JPG | 3000x1687px
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:澳大利亚
风格: Minimalism
说明cnen
4,500 Australians have their drink spiked every year - with 40% leading to sexual assault.

As a caretaker of young people Monash University set a brief to educate and make their students and the wider community more aware of drink safety.

The Sip Safe wristband was created to fit seamlessly into a youth environment and allow the wearer to test their drink for drugs. With a recognisable test design simply wearing the Sip Safe wristband provides a visual deterrent to any potential drink spiker.

The wristband has been prototyped, refined and rolled out at scale.
制作信息
品牌:
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奖项
D&AD 2019
入围 公益创意
Product Design
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