注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Baby Dove - Beautifully Real Moms - Witching Hour

Baby Dove - Beautifully Real Moms - Witching Hour | 联合利华 | Unilever | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 2048x1452px
基本信息
行业: 家居与日用品
媒体:网络
投放:加拿大
风格: Minimalism
说明cnen
Translation
N/A
EntrySummary
Motherhood should be filled with joy. Yet, in North America, it is all too often filled with insecurity and an unhealthy obsession with portraying an image of the perfect mom. Maddeningly unattainable photos of picture-perfect moms and their picture-perfect babies are no longer reserved for Hollywood celebrities. They are everywhere: in ads, on TV, on Facebook and Instagram. These images are making new moms feel overwhelmed, insecure, and even incompetent. Prior to launching Baby Dove, we commissioned a study to better understand millennial moms and the pressures of motherhood. We discovered that these pressures are very real in our market. And very alarming: •99% of moms feel pressure to be perfect. •81% question if what they’re doing is good enough. •56% of moms felt a great deal of pressure to regain their looks after the birth of their baby. •75% feel unable to cope at times
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
铜奖 工业制作
Photography > Print & Publishing
最新更新
加载中...
赞助商