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Nike Just Do It 'Dream Crazy'

基本信息
行业: 服装
媒体:影视
风格: Minimalism
说明cnen
Write a short summary of what happens in the film

The “Dream Crazy” film celebrates athletes who pushed their sports forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team. The film is voiced by Colin Kaepernick, the controversial NFL quarterback who sacrificed his dream for an even bigger one when he knelt during the national anthem to protest police brutality.

Cultural/Context information for the jury

In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

In 2018, youth in the U.S. were coming of age during a time of deep cultural and political unrest in America. They were aware of all the issues facing their generation (social injustice, political uncertainty, etc.) and were both vocal and action-oriented. They were busy getting after whatever it is they wanted for themselves, their friends, and their generation, and they saw sport as a yardstick for their motivation and energy, and for how they could make a mark in the rest of their lives. Moreover, they saw that sport, particularly through athletes like Colin Kaepernick, had the potential to transcend the field of play and enter the national cultural debate.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 影视
Single-market Campaign
The One Show 2019
金铅笔 影视
Television & VOD / Long Form - Campaign
The One Show 2019
金铅笔 影视
Television & VOD / Varying Length Campaign
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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