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Beard Bibs

Beard Bibs | 哈根达斯 | Häagen-Dazs | VMLY&R
下载原始文件 下载原始文件 JPG | 2479x3506px
基本信息
行业: 糖果与零食
媒体:平面
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
Cultural/Context information for the jury

For centuries, men have sported beards. Long, thin, unrestricted and glorious. But the very same beard that made them look strong, wise, charismatic and confident, today makes them weak in the knees for ice creams. Because no one wants a messy beard. Not to mention the social embarrassment. Therefore men always have to suppress their love for ice creams, while others around them relish every bite of it cheerfully.
Through Beard Bibs, Haagen Dazs gave men the freedom to have ice creams by protecting their beards. Because nothing should come between a man and his ice cream.

Translation. Provide a full English translation of any text.

NA

Tell the jury about the illustration.

We studied beard history and designed 6 different beard bibs, depicting beard grooming tales from different cultures and eras, such as Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.
Each culture was studied closely to determine its colour palette, illustration style, tone and other details, The bibs were illustrated using stories and nuances of that period, showing that love for beard is an age old practice and Haagen-Dazs is all in for protecting it. Each bib came as a part of posters in-store, which men could tear and put on easily.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
入围 工业制作
Outdoor
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