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Google Home of The Whopper

Google Home of The Whopper | 汉堡王 | Burger King | David
下载原始文件 下载原始文件 JPG | 3000x1642px
基本信息
行业: 食品
媒体:推广与活动
投放:美国
风格: Minimalism
说明cnen
Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制作公司:
制片:
导演:
摄影指导:
剪辑:
其他职位:Entrant Company: DAVID, Miami, USA
Additional Company: COSMO STREET, New York, USA
Additional Company: BURGER KING, Miami, USA
Global Chief Marketing Officer, Fernando Machado, Burger King
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Sr. Business Affairs Manager, Barbara Karalis, DAVID Miami
Account Planner, Matías Candia, DAVID Miami
Executive Producer, Jasper Thomlinson, Caviar
Assistant, Habib Semaan, Cosmo Street
Artist & Colorist, Shinya Sato, Cosmo Street
Lead Marketing Communications, Diego Suárez, Burger King
奖项
D&AD 2018
黄铅笔 内容营销与娱乐
Immersive
D&AD 2018
黄铅笔 直效
Direct Response/Film Advertising
D&AD 2018
黄铅笔 广播与音频
Innovative Use of Radio & Audio
D&AD 2018
石墨铅笔 数字营销
Innovative Use of Technology
D&AD 2018
石墨铅笔 媒介应用
Use of Interaction
D&AD 2018
木铅笔 数字营销
Integrated Digital Campaigns
D&AD 2018
木铅笔 直效
Direct Response/Digital
D&AD 2018
木铅笔 整合营销
Innovative Media
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