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Women Rewrite Women

Women Rewrite Women | El Tiempo | Lowe
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基本信息
行业: 媒体与出版
媒体:互动
时间:2018年3月8日
投放:哥伦比亚
语言:西班牙语
风格: Minimalism
说明cnen
EntrySummary
#WomenRewriteWomen, a campaign launched by El Tiempo, the biggest newspaper in Colombia, in order to make visible the fact that gender discrimination is still present, even in the news, and fight it with a direct invitation that was sent through our newspaper and twitter account to all the female journalists of the country, so that every woman could join this initiative and start changing this reality by rewriting all those headlines that never should have been published. On the International Women's Day, El Tiempo, published an open invitation to all the female journalists around the country: To choose a sexist headline from any media and rewrite it from their own point of view. A few weeks later, we created a special edition of our newspaper dedicated entirely to women and also turned these new headlines into print ads.
制作信息
品牌:
广告公司:
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美术指导:
奖项
戛纳国际创意节 2018
入围 印刷与出版
Publications for Good
克里奥奖 2018
铜奖 直效
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