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Stalker

基本信息
行业: 汽车及相关服务
媒体:广播
投放:南非
风格: Minimalism
说明cnen
ScriptInEnglish
Stalker SFX Lift sounds. MV1 Oh. Hey Anna. FV1 Hey Earl. MV1 You look nice today. FV1 Ah... MV1 Not like you don’t like nice every day. I mean you look nice. All days. Ah. You know. FV1 Um..thank you. MV1 Just, every day you look nice. Is what I was trying to say. FV1 (Nervous laughter) MV1 I mean I don’t take notes of every item you wear or anything. FV1 Eh…no. MV1 I don’t follow you. Relaxe. Well. I do, but only in social media. Is it illegal? Lock me up officer! FV1 No…of course not. MV1 I follow Anna. On social media. Except for the one… (Sung) ”because someone hasn’t accepted my friend request” Um…did you find your cat? FV1 Uh… MV1 Puffins. The last time we spoke you said he had gone missing. I know that was like 2 years ago, but that was the last time spoke. 30 March 2015. My birthday. Uh. Whatever. SFX Ping of lift arriving. FV1 Uh, this is my floor. MV1 No it isn’t. SFX Track begins to play ANNCR Some people just can’t stop themselves. That’s why the new Volkswagen Golf 7 comes with brake assist. Volkswagen. We make the future real.
EntrySummary
In the spot “Politically Correct”, the term “BEE” refers to Black Economic Empowerment. A Government initiative that looks to redress the inequalities of Apartheid, by giving previously disadvantaged groups opportunities in the workplace not available to them under White Apartheid rule. “Amabhakabhaka” is the nickname for the Orlando Pirates football side. Rugby is more popular amongst white South Africans. Use of the term “Amabhakabhaka” helps push the awkward moment as the white character tries to dig himself out of the hole by using terms that show he’s in touch with football, and therefore black culture. In the spot “Funeral”, a “borehole” is mentioned in the final act of going too far. This is a nod to Cape Town’s worst drought in a 100 years. Private boreholes are a hot topic and have been argued about at length in the media.
BriefExplanation
Some people just can't stop themselves. That's why the new Volkswagen Gold 7 comes with Brake Assist. The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves from turning innocent situations into awkward predicaments.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
银奖 广播与音频
Sectors > Automotive
戛纳国际创意节 2018
铜奖 广播与音频
Script
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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