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Cover for their Overconfidence

Cover for their Overconfidence | RACV | Che Proximity
下载原始文件 下载原始文件 JPG | 3531x2502px
基本信息
行业: 金融与法律服务
媒体:影视
风格: Minimalism
说明cnen
96% of pets in Australia don’t have health insurance. Which is crazy, because pets are crazy. Always confusing their ambition with their ability. Introducing RACV Cover for their Overconfidence. We stocked animal hospitals with thousands of overconfident vet supplies created by the car designers from The Fast and the Furious franchise, the costume designers from Priscilla Queen of the Desert and others. Pets visiting the hospital were kitted out in the gear, and became Instagram-worthy ambassadors for RACV and starred in the ads. Sales grew 17 x category norm.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 直效
Use of Ambient Media: Small Scale
D&AD 2019
木铅笔 公关活动
Integrated Campaign
D&AD 2019
木铅笔 公关活动
Creative B2C Campaign
D&AD 2019
入围 媒介应用
Use of Collaboration
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