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#BodyProudMums - Nardy

#BodyProudMums - Nardy | Mothercare | McGarryBowen
下载原始文件 下载原始文件 JPG | 1697x2400px
文案cnen
Beautiful, isn't she. Nardy, 20 weeks after giving birth
基本信息
行业: 零售与分销
媒体:户外
风格: Minimalism
说明cnen
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
制作信息
品牌:
广告公司:
奖项
D&AD 2019
木铅笔 选角
Casting for Print
最新更新
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