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MOCA – Seek Unsame

MOCA – Seek Unsame | The Museum of Contemporary Art | 李奥贝纳 | Leo Burnett
下载原始文件 下载原始文件 JPG | 3000x2000px
基本信息
行业: 文化、娱乐与运动
媒体:设计与品牌
风格: Minimalism
说明cnen
Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently.

To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum.

The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
制作信息
品牌:
广告公司:
奖项
D&AD 2019
入围 设计文案
Tone of Voice
最新更新
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