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PERSONAL EXTINCTION PREVENTION BOOK

PERSONAL EXTINCTION PREVENTION BOOK | 路虎 | Land Rover | 扬罗必凯 | Y&R
下载原始文件 下载原始文件 JPG | 4800x3394px
基本信息
行业: 汽车及相关服务
媒体:设计与品牌
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
Brief Explanation
We needed to design something that would cut through all the brochures, flyers and giveaways that people constantly receive. Something that would be unique and useful and that people could
take on their adventures.

Describe the brief from the client
Land Rover wanted to give their existing and prospective customers something that they could
keep with them at all times. Something that would be useful in the wild and promote the classic
adventurous spirit of Land Rover owners.

Design Process
Whilst a Land Rover can take on any obstacle it faces, once their drivers step out of their vehicles, they are on their own. So we designed a Personal Extinction Prevention Book as a giveaway to all Land Rover owners. We researched every dangerous creature and the effects of natural oils, scents and everyday ingredients on them. The book not only gives tips to survive against dangerous animals, but it also actively protects its owner.

Each page is a resealable packet that contains wet wipes coated with natural oils or an everyday ingredient that will repel or neutralize dangerous creatures.

Results
The book was sent to 3,000 existing customers, and the initial response was very positive. Land
Rover showrooms were filled with requests for copies of this new adventure must-have.

After reading the book, over 170 Land Rover drivers even reached out to tell us their tips to repel
dangerous animals. The client was so happy with the concept that the book is now going to be
given away as a supplement to the cars' manual with every new Land Rover sold.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
插画:
摄影:
客户主管:
客户经理:
制片:
其他职位:Marketing Manager: Jean Atik
Head Of Production: Amin Soltani
奖项
The One Show 2014
铜铅笔 直效
Flat Mailing
戛纳国际创意节 2013
银奖 设计
Promotional Item Design
伦敦国际广告节 2013
银奖 设计
Brochures/Catalogues - Consumer
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